3/4 of course Flashcards
calorie intake is increased by:
- More choices (especially online)
- More convenience
- Larger portion sizes
- Evolutionary influences
what is precommitment?
making a binding decision ahead of time
when is precommitment effective?
- when they are credible
- when you make them initially small and then later larger
how do you maximize self-control?
- reduce temptation
- memory (cues)
- clear goals
- monitoring
Successful firms launch newer/better products over time because:
- Customers’ ideal points for attributes go up over time due to competing firms offering better products/features => lower choice for current product
- Customers become used to current performance over time => lower surprise/satisfaction for current product
what are the reasons for the attitude behaviour gap?
- Low Budget
- Long Purchase Cycle
- High Competition
- Low Memory During Choice
what can manager do to reduce attitude behaviour gap?
reminder, implementation method, behaviour consistency
what is the new product development process?
- idea generation
- idea screening
- concept development and testing
- marketing strategy development
- business analytics
- product development
- market testing
- commercialization
what are key attributes of new products?
- relative advantage
- use innovativeness
- Price
- Switching Costs
- Trialability
- Complexity
what is concept testing?
- Ask target consumers to see/use prototype
- Measure response of target consumers
what activities can consumers do on the internet?
- Commerce
- Information
- Connection
- Entertainment
What benefits can consumers get on the internet? (CICE)
- More Choices
- More Information
- More Convenience
- More Efficiency
what is collaborative filtering (recommendations)?
putting a target customer in a group of like-minded customers and give recommendations based on what other people in the group have watched
what is content-based filtering (recommendations)?
take one individual customer and analyze their data over time to fit the best model
what is the sleeper effect?
forget the source, remember the allegation
