3 Flashcards

1
Q

the process of evaluating and filtering potential business ideas based on their feasibility

A

Oppurtunity Screening

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

can be goods or services

A

Products

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

are the sale of the physical products from the manufacturer to consumer

A

Goods

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

are intangible products that the satisfaction of the customer can be measured

A

Services

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

defined as a display information about the product on its container, packaging, or on product itself

A

Labeling

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

refers to the distribution channels and locations where customers can access the product

A

Place

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

refers to the people that regularly come into contact with your business

A

Customer Traffic Flow

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

a lot of competitors clustered in one location

A

Industry Clustering

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

locations where multiple industries converge

A

Convergence of Multiple Industries

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

where people live, goods and service follow

A

Population Concentration

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

provide good location potential

A

Activity Hubs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Business are always looking for new areas to expand and grow

A

Growth Potential

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

enterprise prefer locations that are conductive in doing business

A

Business Climate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

defined as the activities and processes required to move a product from producer to consumer

A

Distribution Channels

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

shortest and simpliest channel of distribution of goods from manufacturer to consumer

A

Direct Channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

when a manufacturer employs one or more intermediaries to sell and distribute their product to the customer

A

Indirect Channel

17
Q

it involves considering costs, competitions to determine the optimal pricing strategy

A

Price

18
Q

how you are seen and thought about by your customer

A

Positioning

19
Q

represent the employees who deliver the service or who interact with customer

A

People

20
Q

lead and motivate others

A

Leadership Skill

21
Q

able to express clearly to people

A

Communication Skill

22
Q

building a good relationship to customer

A

Personal Relationship

23
Q

dealing with people based on respect

A

Ethics

24
Q

coming up with innovative or original ideas

A

Creative Thinking

25
Q

think ways to solve a problem

A

Problem Solving

26
Q

identifying or spotting a trend

A

Recognizing Oppurtunities

27
Q

involves all the communication strategies used to inform, persuade and remind customers about the product

A

Promotion

28
Q

refers to the specific combination of the tools and channels and processes you use to promote your offering

A

Promotional Mix