4

Question 1

is an effort to market and introduce an product or service to the public

Answer 1

Marketing Strategy

Question 2

involves all the communication strategies used to inform, persuade and remind the customer about the product

Answer 2

Promotion

Question 3

This form of marketing is a type of marketing that has a very wide scope and is mainly untargeted

Answer 3

Above the Line Marketing

Question 4

TV ads, radio, newspaper, magazines, and out of home billboards

Answer 4

Above the Line Marketing

Question 5

marketing that targets specific groups of people with focus often known as direct marketing strategies

Answer 5

Below the Line Marketing

Question 6

are tools best used for convincing the market into immediate action

Answer 6

Sales Promotion

Question 7

concern with public opinion

Answer 7

Public Relations

Question 8

where a company can use both ATL and BTL marketing approaches to meet their consumer base and product sales

Answer 8

Through the Line Marketing

Question 9

Mass Advertising

Answer 9

Through the Line Marketing