2nd Test Flashcards
When the attributions for a person’s behavior vary according to whether one is the actor (doing the behavior or an observer (of the behavior)
Actor/observer effect
Wherein an expression reflects more than one emotion
Blended emotions
Tendency to assume that outward behavior corresponds to inward attitudes and to ignore situational influences
Correspondence bias
Judgment about the cause of behavior
Attribution
Interpretation of facial expression and other nonverbal behavior
Decoding
Rules indicating which facial expressions are appropriate in a given context
Display rules
Attributing behavior to dispositional factors while ignoring situational ones
Fundamental attribution error
Believing that the odds of a coin coming up heads are greater after having just come up tails rather than heads in the last flip
Gambler’s fallacy
Incorrectly thinking that identical random outcomes are “Streaks”
Hot hand illusion
False belief that one can control or influence random or chance events
Illusion of control
Overestimation of the extent to which 2 variables are correlated
Illusory correlation
Lay or unscientific theory about the kinds of person characteristics that are typically found together
Implicit personality theory
Combines multiple studies, usually by different researchers into one analysis that allows the researcher to draw conclusions about the set of studies as a whole
Meta-analysis
Perceptible social behavior that is extra linguistic and not primarily intended to manipulate the physical world
Nonverbal behavior
When an initially inaccurate expectation leads to behaviors that cause that expectations to come true
Self-fulfilling prophecy
Increased likelihood that people will do what is requested or suggested by a perceived authority
Authority principle
Social influence tactic in which a person psychologically commits to a product and then suddenly the product is replaced with a related product that is more expensive
Bait-and-switch
When people mimic the movements of others without conscious awareness of doing so
Chameleon effect
Increased likelihood that people will enact a behavior that is consistent with their own past behavior and allows them to follow through on prior commitments
Commitment/consistency principle
Behavioral response to a request
Compliance
Person who pretends to be a participant but is really working with the experimenter
Confederate
Change in one’s responses in order to fit in
Conformity
Setting a specific end date for an opportunity such as a sale or service in order to increase its desirability
Deadline technique
What most people are or are not doing in a particular context
Descriptive norma
Sequential procedure of
- ) Making a relatively large request
- ) Waiting until the request has been refused
- ) Subsequently scaling back to a smaller request
Door-in-the-face technique
Idea that social norms can be divided into those that are descriptive and those that are injunctive and that whichever norm people focus their attention on is likely to be more influential
Focus of theory of normative conduct
Sequential procedure in which
- ) A small request is made and following compliance
- ) A larger request is made
Foot-in-the-door Technique (FITD)
Adopting of other’s behaviors, attitudes, and/or beliefs because those individuals are perceived as sources of valid information about objective reality
Informational influence
What people should or shouldn’t do in a specific situation
Injunctive norms
Bestowing a positive label on a person in order to gain compliance to a request
Labeling technique
People are more likely to adhere to a request from a positively evaluated other, such as a friend or an admired person
Liking/friendship principle
Restricting the quantity of a product, service, or opportunity in order to increase its desirability
Limited-quantity technique
Enticing consumers to agree to purchase something and then subsequently inform them the price is higher than initially promised
Low-ball tactic
Alteration of one’s behaviors, attitudes, or beliefs in order to be accepted by another person or group
Normative influence
Behavioral response to a request from an authority
Obedience
Change in attitudes or beliefs
Persuasion
Unpleasant arousal that triggers behavior intended to protect or reinstate freedoms that are restricted or threatened
Reactance
Increased likelihood that an individual will comply with a request from a person or an entity who has previously done a favor to that individual
Reciprocity principle
People are more likely to value options and items when they are difficult to obtain or otherwise limited in their availability
Scarcity principle
Internal or external change in a person caused by real or imagined pressure from others
Social influence
A rule and/or standard that is typically unwritten and guides social behavior
Social norm
Increased likelihood that a person will enact a particular behavior to the extent that others are thought to be engaging in that same behavior
Social validation (or social proof) principle
Adding new incentives to a deal before the consumer has been given the opportunity to either accept or decline the deal and without increasing the price
That’s-not-all technique
Positive or negative evaluation of a person, thing or idea
Attitude
Conviction we hold about whether something is true or false
Belief
Technique in which participants are hooked up to a machine and are told that the machine can reveal their true feelings when in fact the machine cannot do this
Bogus pipeline
Unpleasant arousal stemming from inconsistencies among one’s attitudes, beliefs and/or behaviors
Cognitive dissonance
Thoughts a person has while processing a message
Cognitive responses
Posits that persuasion is more likely to occur to the extent that message recipients produce a greater number of favorable than unfavorable responses to the message
Cognitive response model of persuasion
Arguing or advocating for a position that is counter or contrary to a person’s attitudes
Counter attitudinal advocacy
Obtaining information from people when they are not aware that this is being done
Covert or unobtrusive measures
Communicator characteristic based on expertise, trustworthiness, and goodwill that affects the extent to which message recipients accept the validity of the communicator’s statemetns
Credibility