2.9 Qualitative RM

Question 1

What is Qualitative research?

Answer 1

descriptive information that focuses on qualities, characteristics, and concepts, rather than numbers or statistics

Question 2

What is Quantative research

Answer 2

information that can be quantified and expressed numerically, such as measurements or counts

Question 3

What is Epistemology?

Answer 3

the theory of knowledge, especially with regard to its methods, validity, and scope, and the distinction between justified belief and opinion.

Question 4

What is Empiricism

Answer 4

the theory that all knowledge is based on experience derived from the senses.

Question 5

What is Positivism

Answer 5

when our observations reflect reality

Question 6

What is Social Constructivism

Answer 6

• cultural and social norms
• social media, branding
• a theory that suggests learning and knowledge are not simply passively received, but actively constructed through social interaction and collaboration

Question 7

What is Phenomenology?

Answer 7

• ## concerned with an individuals personal perception or account of an object or event

Question 8

What is Grounded Theory?

Answer 8

• Inductive approach
• theory arises from data
• used to develop a theory that is grounded in data

Question 9

What is Discourse Analysis?

Answer 9

• focus on content and organization of language
• language constructs social reality

Question 10

what is meant by experiential?

Answer 10

involving or based on experience and observation