2.4 Online data collection Flashcards
1
Q
Advantages of traditional data collection
A
- Recruitment criteria
- careful responding
- Ppts complete the study once
2
Q
What are the challenges of traditional data collection?
A
- Time (recruiting, no shows, ppts money, lateness)
- Costs (printing costs, travel/postage cost)
- Data management (data entry, scoring/response scale)
3
Q
Name 3 broad challenges of online data collection?
A
- stimulus presentation
- Multiple submissions
- Data quality concerns
4
Q
What can be the issues with stimulus presentation?
A
- is the presentation the same on all devices (e.g. screen resolution, timing, viewing distance)
- Does the ppts see/hear what the researcher intended?
4
Q
Name 7 data quality concerns
A
- Experimenter absent
- Less committed
- Divided attention
- Higher drop-out rates (10-20%)
- Missing data (tech glitches, inattention)
- Outliers
- Response patterns in questionnaires
5
Q
Advantages of online data collection for ppts
A
- Anonymity (more likely to answer truthfully)
- Convenience
- Provide information at their own pace
- Increased sense of control
- Incentives (cash, vouchers, prize draws, ppts credits)
6
Q
How do we address issues of stimulus presentation?
A
- depends on RQ
- Practice trails
- Screen calibration
- Viewing distance
- timing
7
Q
What is screen calibration?
A
The process of adjusting a device’s color settings to ensure the colors displayed on the screen accurately represent the intended colors in an image
8
Q
How do we address the issue of divided attention?
A
- Recruitment services (approval rates, previous number of submissions)
- attention checks
9
Q
How do we address high drop-out rates?
A
- Predetermine sample size
- Encourage ppts (incentives)
10
Q
How do we address missing values?
A
- depends on the research Qu
- If has variable that you need then keep
11
Q
How do we address the issues of Outliers?
A
- researchers decides what is an outlier, before you look at the data
- Justification backed up by evidence
