2.9 Critical Analysis and Evaluation Flashcards
Critical analysis and evaluation
In-depth, research linked, objective study of a design
Evaluation
Report on how effectively a design meets its specification
Product recall
Removal from sale and return of products to manufacturer for fault rectification
Focus groups
Market research with members of particular demographic group(s)
Reveals consumer perceptions about a specific area the designer is interested in
Members are paid to participate
Demographic group
A specific category of the population
State two advantages of focus groups
- Can save time and money compared to individual interviews
- Useful for obtaining detailed information about consumer feelings, perceptions and opinions
- Inform decision-making
- Can provide a broad range of information
State two disadvantages of focus groups
- Can be disagreements and irrelevant discussions which distract from the main focus
- Hard to control and manage
- Difficult to analyse
- Difficult to encourage a range of people to participate
- Participants may feel pressured to agree with the dominant view
What might be learned from using ‘Direct questioning and group discussions’ with focus groups?
Appropriate product pricing levels
What might be learned from using ‘ Physical interactions with products’ within focus groups?
Comfort experienced when using products
What might be learned from using ‘Videos and presentations’ with focus groups?
Likely success of advertising strategies
What might be learned from using ‘Sketching ideas and logos’ with focus groups?
Strength of brand identity
What might be learned from using ‘Creating mood boards’ with focus groups?
Favourite colours for products
Examples of activities with focus groups
- Direct questioning and interaction
- Physical interaction with products
- Videos and presentations
- Sketching ideas and logos
- Creating mood boards
