27-play On People Cult Lile Desire Flashcards
1
Q
Utilize new trends to allure to create cults
A
X
2
Q
Use enthusiasm to attract them and make them a force for you
A
X
3
Q
Charlatan steps
A
1-vague and simple- promise of transformative but cloudy but not to excess
2-visual vs logical
Exotic and theatrical
3-associate with organizatio
4- disguise source of income
5-create is vs them
4
Q
Induce placebo effect in them for them to conclude that they are cured
A
X
