2.4.2 Capacity utilisation Flashcards

1
Q

What is capacity utilisation?

A

Capacity utilisation is the percentage of the firm’s total possible production capacity that is actually being used.

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2
Q

What is the formula for capacity utilisation?

A

Actual output / potential output x100

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3
Q

What problems would be associated by a firm that has spare capacity?

A
  1. Higher fixed costs per unit
  2. Staff become bored and demoralized
  3. Can portray a negative business image
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4
Q

What advantages could there be with firms having some spare capacity?

A
  1. Less stress for employees
  2. The firm can cope with new ideas
  3. Better experience for customers , if its a plane or a gym
  4. More time for maintenance and repairs
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5
Q

Business at 100% Full Capacity – Potential Problems

A
  1. May not have enough time to make repairs
  2. Wont be possible to meet new orders
  3. Staff may feel under a lot of pressure
  4. Less efficient
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6
Q

How might a business react to working at full capacity?

A
  1. Extra shifts and longer opening hours
  2. Seasonal or temporary workers
  3. Outsourcing
  4. Expansion
  5. Increase prices
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7
Q

Causes of low capacity

A
  1. New competitors taking market share
  2. Fall in market demand
  3. Unsuccessful marketing
  4. Seasonal demand
  5. Covid
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