2.4 The Marketing Mix - Promotion Flashcards
1
Q
What are different forms of Advertising Media?
A
Social media, printed media, radio, websites and TV.
2
Q
What are the Aims of Promotion?
A
To inform customers about a product or service.
To keep a business ahead of its competitors.
To create or change the image of a business, its products and services.
To maintain or increase sales.
3
Q
What is Point of Sale Promotions?
A
price reductions, loss leaders, competitions, free samples.
4
Q
What is an Advertising Campaign?
A
A series of advertisements often using different advertising media.
5
Q
What is Advertising Media?
A
The methods by which a business can advertise a product.
