2.3 Market Segmentation Flashcards
1
Q
What is Market Segmentation?
A
Splitting the market for a product into different parts, or segments.
2
Q
What is Age Segmentation?
A
Disney theme for children, plain for adults.
3
Q
What is Gender Segmentation?
A
Made for men or women.
4
Q
What is Income Segmentation?
A
Watches can be very cheap at £10, others can be very expensive at £1000’s.
5
Q
What is Lifestyle Segmentation?
A
Special watches for diving, running and other outdoor sports.
6
Q
What is Location Segmentation?
A
A business can choose to alter their products based on their location.
7
Q
What are the different Market Segments?
A
Age, gender, income, lifestyle and location.
