2.4 The Market Mix - Place

Question 1

What does Place mean?

Answer 1

Where the item is sold from and the distribution of goods.

Question 2

What is Physical Distribution?

Answer 2

The distribution of goods using a physical prescence.

Question 3

What is Digital Distribution?

Answer 3

Distribution of goods and services digitally by downloading from a website.

Question 4

What are some advantages of Digital Distribution?

Answer 4

Customers can access products and services 24/7.
Goods are downloaded so avaliable quickly.
No physical product to deliver so the business saves money.

Question 5

What are some disadvatages of Digital Distribution?

Answer 5

Not all goods are suitable for digital distrubution e.g. bread.
Not all customers have access to the internet.
Easier for illegal content to be copied and distributed which means the business loses sales.