2.3 The Speed and Rate of Change Flashcards
In 1955, there were … reported television channels. By 1990, there were …. At the start of the millennium, this had rocketed to … different stations. Today, BARB, the TV measurement board, reports on over … TV channels.
In 1955, there were three reported television channels. By 1990, there were 12. At the start of the millennium, this had rocketed to 102 different stations. Today, BARB, the TV measurement board, reports on over 275 TV channels.
WPP’s first media agency, Mindshare, launched when JWT and Ogilvy & Mather merged media departments in 1997. What was happening to the media market at this time.
By this time, the media market was beginning to fragment.
What was the first commercial radio station, LBC and when was it launched?
The first commercial radio station, LBC, wasn’t launched until 1973.
How many radio stations are there today?
there are over 600 licensed radio stations across FM, AM and DAB.
As audiences spread their time across more channels, what did media agencis like Mindshare start to do? This was a shift from what?
As audiences spread their time across more channels, media agencies like Mindshare began to differentiate their planning approach to reach the target market.
This shifted from the focus of combined trading (i.e., media buying) that had characterised the first network media agencies, such as Zenith Media and Carat.
The new opportunities that arose online after the 1991 advent of the Web were often outside of traditional agency structures. Sometimes, existing agencies couldn’t keep up with the rate of change. What did this give rise to?
This gave rise to specialist agencies focusing on niche areas of expertise - search, mobile, social media, etc.
Many of these have since been acquired by larger agency groups, allowing the established players to keep relevant to clients’ demands.
t/f: Today, the bigger threats to agency life come from outside of ad-land altogether.
True
In what year did WPP’s first media agency, Mindshare, launch?
1997
The internet has been around in some form since when?
THe 1970s
The internet has ben around in some form since the 1970s. However, when did we start to see the World wide web become useful to everyday people? And why?
The internet has ben around in some form since the 1970s. However, when did we start to see the World wide web become useful to everyday people? And why?
It was in the 1990s and the advent of dial-up internet that we started to see the World Wide Web become useful to everyday people. Being able to install an internet connection on your home computer meant that people were connecting across the globe at scale for the first time.
A proliferation of websites ensued, with many of today’s media giants - Amazon, Google and eBay - beginning in this decade.
he Web 1.0 experience was vastly different from today’s internet. How so?
It was primarily text-based, used your telephone line to connect, and was incredibly slow. Today, a low-quality movie can be downloaded in minutes, whereas it could take three to five days with dial-up!
In which decade did the World Wide Web become useful to everyday people due to the advent of dial-up internet?
The World Wide Web became useful to everyday people in the 1990s due to the advent of dial-up internet.
During the Web 1.0 era, the internet was primarily:
During the Web 1.0 era, the internet was primarily text-based.
What technology did Web 1.0 internet users rely on to connect to the internet?
Web 1.0 internet users relied on dial-up technology to connect to the internet.
Which of the following companies began in the 1990s as part of the internet’s growth?
a. Apple
b. Amazon
c. Microsoft
d. IBM
Amazon is one of the companies that began in the 1990s as part of the internet’s growth.
