This class was created by Brainscape user Emma Torkington. Visit their profile to learn more about the creator.
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Emma Torkington
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Decks in this class (14)
IPA
What is gva,
Looking at advertising specifical...,
In 2021 the uk ad market reached ...
9
cards
IPA 1.2
What evidence suggests that creat...,
How have practitioners opinions a...
47
cards
IPA 1.3
Advertising accountability and ef...,
What has prompted the advertising...,
What is the key focus of the effe...
26
cards
IPA 1.4 - Emotional persuasion
Why is creativity advertisings sp...,
Why is tapping into emotions cons...,
How does the effectiveness of mes...
21
cards
1.5 - Unlocking our creativity
Creating good ideas as opposed to...,
Influence,
Persistence
21
cards
1.6 The future of creativity
What is the primary reason for op...,
How has the proliferation of user...,
What does the history of creativi...
17
cards
2.1 - The Evolution of advertising
Which agency group was the first ...,
What sparked the wave of digital ...,
How did agencies respond to clien...
34
cards
2.2 Agency Landscape
How would you describe today s co...,
T f most clients work with a rost...,
List four of the key agency types
24
cards
2.3 The Speed and Rate of Change
In 1955 there were reported telev...,
Wpp s first media agency mindshar...,
What was the first commercial rad...
33
cards
2.4 - Storytelling
T f despite agency structures cha...,
There are three ways agencies hel...,
How does a media agency create an...
8
cards
2.5 - Specific Issues
List a few key issues that impact...,
Client satisfaction,
Give three agency monetary model ...
21
cards
2.5 The Impact of COVID-19
Covid 19 immediate response in brief,
We re all in this together trope,
Despite the were all in this toge...
33
cards
2.7 Sustainability
Does advertising have much impact...,
The average ipa agency produces k...,
Arguably the most pressing issue ...
29
cards
2.8 Advertising and Culture
Advertising and culture,
Breaking the period taboo,
For years sanirtary product adver...
14
cards
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IPA
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IPA
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- 101 flashcards
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