2.3 Flashcards
lose self in crowd and do actions they wouldn’t normally
Deindividualization
Who determines if someone is credible
up to audience
zach schafers golden rule of friendship
make them feel good about themselves
Someone with expertise
phd
Trustworthy people are
honest
Goodwill
religious
Group think
fit group harmony over right answer
Stanley milgram family found
shock link
Why enthymeme important
give audience change to complete argument
Collective Status threat
you and people like you are under threat
Rational argument works when
new data presented
Joseph cample monomyth
myths follow same structure
Don’t sell feature talk about
outcomes
Short term attitude change
emotion value appeal
Long term attitude change
facts
Fear control
focus on fear
Walter fisher what makes good story
coherent, infidelity
Social comparison
keep up with joneses
Activism models
generate anger
Integration
complement = more tips even when fake
and but therefore (tell a good story)
ABT
grandma cookies
Appeal to nostalgia example
messages from unreliable sources are not persuasive but over time one forgets they are incredible so they become more persuaded over time
Sleeper effect
general to specific
Deductive reasoning
specific to general
Inductive
better when in large groups simple tasks but goes down when complex tasks
Social facilitation
holding door is good
Claim of value
giving two arguments
False dilemma fallacy
like a good neighbor
Warmth appeal
highest need
Self actualization
make negative a positive
Tactical flaw
