2.3 Flashcards
Gross Profit formula
GP = Revenue - cost of sales
Operating Profit formula
OP = Gross Profit - operating expenses
Net Profit formula
Gross Profit - operating expenses - interest and taxes
what is the Statement of Comprehensive Income
an end of year financial statement that shows all of a businesses income and expenses over the previous twelve months
what is a profit margin
the amount by which the sales revenue exceeds the costs
how can a business use profit margins
(helps businesses understand business performance by …)
Profit margins can be compared to previous years to better understand business performance
gross profit margin formula
(gross profit/revenue) x 100
operating profit margin formula
(operating profit/revenue) x 100
Ways to improve profitability
Raising prices
Raising prices is likely to have an impact on demand so businesses must understand the price elasticity of demand for its products
Ways to improve profitability
pros of Raising prices
- Increased Revenue: When you raise prices, you can earn more money from each sale, which can lead to higher overall revenue.
- Perceived Value: Higher prices can sometimes make customers perceive your product or service as more valuable or exclusive.
- Better Profit Margins: Higher prices can improve your profit margins, meaning you keep more of the money you earn after covering costs.
- Resource Allocation: You may attract more serious customers willing to pay a premium, allowing you to focus on quality rather than quantity.
Ways to improve profitability
cons of raising prices
- Customer Resistance: Some customers may be hesitant to pay higher prices, potentially leading to a drop in sales volume.
- Competitive Disadvantage: If your competitors offer similar products or services at lower prices, you might lose customers to them.
- Perception of Greed: Customers might view price increases as greedy or unfair, damaging your reputation.
- Market Sensitivity: In markets where customers are particularly price-sensitive, raising prices can lead to significant backlash or loss of market share
Ways to improve profitability
Reducing variable costs
This may involve purchasing cheaper/alternative resources, negotiating with suppliers or purchasing in bulk
Ways to improve profitability
Pros to Reducing variable costs
- Competitive Pricing: Lower costs can allow you to price your products more competitively, potentially attracting more customers.
- Flexibility: Lower variable costs can make your business more flexible and adaptable to changes in the market, allowing you to adjust prices or respond to competitive pressures more easily.
Ways to improve profitability
cons to Reducing variable costs
- Quality Compromises: Cutting variable costs may lead to compromises in product quality or service levels, which could harm your reputation and customer satisfaction.
- Supplier Relationships: Negotiating lower prices with suppliers or switching to cheaper alternatives could strain relationships or result in lower-quality inputs.
- Innovation Constraints: Cost-cutting measures may limit investments in research, development, or innovation, potentially hindering your ability to stay competitive in the long term.
- Employee Morale: Cutting variable costs could involve reducing workforce hours, layoffs, or other measures that may negatively impact employee morale and productivity.
what is the Statement of Financial Position (Balance Sheet)
- shows the financial structure of a business at a specific point in time