2.2.6 - 2.2.11 Flashcards
What are the 4 stages in planning?
- Sample Design
- Guideline and Script
- Meeting, Place, duration, teams, development: fieldwork
- Analysis and interpretation of results
Which 3 things do you need to decide about in a sample design?
- the number of groups
- group size
- the composition of groups
How many variables should need to be in a focus group?
2
What is a guideline?
Script or scheme that collects the topics that are intended to be discussed in each group meeting. The order of topics that have been planned should not necessarily be followed.
What is the duration of a focus group?
2-3 hours
What type of devices should be in the room during a focus group?
Audio and video recording devices
What is the role of the moderator? (6)
- Clearly define objectives
- Be accepted by the group as a person similar to them
- Be neutral and have a good memory for names
- Keep the conversation going
- Encourage participation from everyone
- Get a relaxed and internal atmosphere
Focus group or In-depth interview?
Group interactions which stimulate respondents to produce new thoughts
Focus Groups
Focus group or In-depth interview?
In the absence of group pressure
in depth interview
Focus group or In-depth interview?
responses may be biased based on someone else’s opinion
Focus group
Focus group or In-depth interview?
A large amount of stimulus material can be used
In depth interview
Focus group or In-depth interview?
Easier to schedule
In-depth interview
Focus group or In-depth interview?
Respondents compete with each other
Focus Group
When to use a focus group? (6)
*Capture a range of views
*Discuss and explain issues
*Explore new topics
*Identify social and community norms
*Seek broad community level
*Observe group interaction
When to use an in-depth interview? (6)
*Seek individual perspectives
*Identify individual narratives
*Seek personal and sensitive information
*Collect detailed, in-depth info
*Describe complex issues or processes
*Geographically dispersed participants
