2.2.1 - 2.2.5

Question 1

What is a focus group?

Answer 1

An interview technique where the moderator introduces a discussion topic to a group of individuals and gives them the opportunity to interact with their comments and opinions.

Question 2

What is the purpose of a focus group? (5)

Answer 2

• Identifying variables
• Generating hypotheses
• structuring questionnaires
• knowing opinions, images, emotions, motivations,
• decreasing consumption.

Question 3

What are the 2 key aspects of a focus group?

Answer 3

Group Structure & Group Dynamics

Question 4

What does Group Structure mean?

Answer 4

What are the participant like

Question 5

What does Group Dynamics mean?

Answer 5

Nature of participation (e.g. obstructive)
Level of participation (e.g. active)

Question 6

Which research applications are focus groups suitable for? (7)

Answer 6

→ To explore topics about which little is known
→ To explain specific behaviors or beliefs and circumstances
→ To evaluate a service, program, or intervention and understand the reasons for its success or failure
→ To design a survey or experimental study by identifying the issues, terminology, or components to include.
→ To gain a diversity of experiences and perspectives
→ To understand the context, culture, or social norms surrounding the research issues
→ To understand group processes by observing how participants discuss issues.

Question 7

TRUE or FALSE

The moderator should ask about personal experiences

Answer 7

FALSE

Question 8

TRUE or FALSE

Questions in a focus group are asked in a broad way

Answer 8

TRUE

Question 9

TRUE or FALSE

Data from a focus group is a product of group interaction, discussion, and debate

Answer 9

TRUE

Question 10

TRUE or FALSE

Focus groups do not seek diversity in perspectives

Answer 10

FALSE

Focus groups seek diversity in perspectives

Question 11

What are strenghts of a focus group? (3)

Answer 11

Social setting: replicates social interaction
Flexibility: suitable for mixed method research
Group environment: generates a large volume of data

Question 12

What are limitations of a focus group? (3)

Answer 12

Skills required: requires a skilled moderator
Group dynamics: some participants may dominate or not contribute
Data and analysis: responses are not independent

Question 13

How do you describe a participant of the category: collaborator

Answer 13

balanced and brings good ideas

Question 14

How do you describe a participant of the category: smart one

Answer 14

well informed about the subject

Question 15

How do you describe a participant in the category: the aggressive one

Answer 15

neurotic, aggressive personality

Question 16

How do you describe a participant in the category: the manipulator

Answer 16

likes to control the meeting by controlling the moderator

Question 17

How do you describe a participant in the category: the indolent

Answer 17

passive and not very participative

Question 18

How do you describe a participant in the category: the shy one

Answer 18

reluctant to participate an doubts their own ideas

Question 19

How do you describe a participant in the category: the narcissist

Answer 19

feels superior to others

Question 20

How do you describe a participant in the category: the stubborn one

Answer 20

fixed ideas

Question 21

How do you describe a participant in the category: the contradictory

Answer 21

changing attitude, unstable and confuses others