2.2.5 Using The Marketing Mix To Make Business Decisions

Question 1

Name The 4 Ps in the Marketing Mix?

Answer 1

• 1) Price.
• 2) Place.
• 3) Product.
• 4) Promotion.

Question 2

Write a Definition of Integrated Marketing Mix?

Answer 2

• The Integrated Marketing Mix is where all the elements of marketing mix all work together.

Question 3

What happens if all of the elements of the marketing mix are connected?

Answer 3

• If all 4 of the marketing mix elements are connected it will form a marketing stargert that business can use to meet the needs of customers.

Question 4

What happens if all of the elements of the marketing mix aren’t connected?

Answer 4

• If All elements aren’t connected Then decisions that are made about 1 element of the mix can have a different impact on other methods.

Question 5

Write a Definition of a Competition Advantage?

Answer 5

• Competition Advantage is an Advantage that a business has that makes its products or services more attractive to customers than those of its competitors.

Question 6

How Might Competition Advantage help a business?

Answer 6

• Competition Advantage might help a business by offering a low price,a unique Feature or a prime location that its target market finds desirable.

Question 7

Give A Example of a Products That has an integrated marketing mix?

Answer 7

• Nike Pegasus Turbo

Question 8

Name 2 Product Features Nike Pegasus Turbo Has?

Answer 8

• 1) Its has foam inside to make it comfortable to run.
• 2) Under 9 Ounces very Lightweight.

Question 9

Which Type of People is nike amming for?

Answer 9

• Athletes Who like running long distances.

Question 10

What Type of Pricing strategies is suitable for nike pegasus turbo?

Answer 10

• Nike would use price Skimming for the pegasus turbo This gave nike a competitive advantage over adidas because of the superior and new features.

Question 11

Give 1 Benefit of Having a Integrated Marketing Mix ( 6 Marker)?

Answer 11

One benefit of Having a Integrated Marketing Mix is that businesses gain a competitive advantage over rivals (P) This is because customers will understand how each element of the mix works togher (S) This Leads to customer satisfaction rising (S) As a result it will lead to repeat purchases And a positive word of mouth communication (S) This Results in an Increase in revenue for the business (S) This will help to cover the businesses running costs (S)