2.2.4 Place

Question 1

Write a Definition of Place?

Answer 1

• Place is How goods and services get form the Producer to the Customer.

Question 2

Write a Definition of Distributions Channels?

Answer 2

• Distributions Channels is the different Ways of moving goods from producers and customers.

Question 3

Name the 3 different types of Channels Distribution?

Answer 3

• 1) Producer - Wholesaler - Retailer - Consumers.
• 2) Producer - Retailer - Consumer.
• 3) Producer - Consumer.

Question 4

Write a Definition of a Wholesaler?

Answer 4

A wholesaler Is a Large Shop That buys products in bulk from manufacturers or suppliers and resells them to retailers or other businesses at a discounted price.

Question 5

Write Down the Definition of Economies of Scale?

Answer 5

• Economies of Scale is Where a Business buys in bulk and the suppliers gives it to them for a cheaper price.

Question 6

Write a Definition of Direct Channels Of Distribution and how does the distribution work?

Answer 6

• a Direct Channel of Distribution only involves the producer and customer.
• The Producer sells products directly to the customers in a physical shop using website or through post

Question 7

Give a Example of Direct channel of distribution?

Answer 7

• a farmer might sell produce directly to customers through a physical shop.

Question 8

Write a Definition of Indirect Channels Of Distribution and Give a Example?

Answer 8

• Indirect Channels of Distribution Introduce a Intermediary into the Disruption Process.
• For Example:Retailer and e-Tailers are both Types of Intermediary They buy Products in bulk and all them in smaller quantities to consumers.

Question 9

Write a Definition of of Intermediaries?

Answer 9

• intermediaries serve as The middle Men to help connect individuals or groups who might not interact directly.

Question 10

Write a Definition of A Retailer?

Answer 10

• A Retailer is a Business that sells good to the public often in a physical shop

Question 11

What do retailers also do in the uk?

Answer 11

• Many UK Retailers sell online as well.

Question 12

What’s the Distribution Process of the producer to retailer?

Answer 12

• The Producer distributes its Products to Retailer Which then offers the products FOR Sale to the customers.

Question 13

Give a Example of a retailer?

Answer 13

Walmart

Question 14

Give 3 types of Retailers?

Answer 14

• 1) Small independent traders
• 2) Supermarkets
• 3) Department Stores

Question 15

Write a Definition of a E-tailer?

Answer 15

• A E-tailer is a type of Retailer That sells its goods and services online.

Question 16

Give a Example of E-tailer?

Answer 16

Alibaba

Question 17

Write a Definition of E-Commerce?

Answer 17

• E-Commerce is the buying of goods and services.

Question 18

Factors affecting the choice of distribution ( 2 Marker)?

Answer 18

One factor that effect’s the choice of distribution is the size of the business (P) This is because a small business may not have an established distribution network (S)

Question 19

Give a Benefit of intermediaries ( 3 Marker)?

Answer 19

One Advantage of Using intermediaries is the Access businesses gain to large number of Customers (P) This is because Products can be sold through Wholesaler and retailers (S) Therefore the possibility of generating more sales revenue compared to selling directly to customer (S)

Question 20

Give a Drawback of intermediaries ( 3 Marker)?

Answer 20

One Disadvantage is that Producers may lose control of how and where the products is sold (P) This is because producers may not approve oh how the products are promoted or displayed (S) This Leads to a damaged in the brand image (S)