2.2.1 Flashcards
1
Q
What is meant by ‘sales forecasting’?
A
It is the predicting of future sales volume and trends
2
Q
What are the 4 purpose’s of sales forecasting?
A
- People
- Resource management
- Finance
- Marketing
3
Q
What are the 3 factors affecting sales forecasts?
A
- Economic variables
- Actions of competitors
- Consumer trends
4
Q
Unpredictable events and changing external environment are both examples of what?
A
Difficulties in sales forecasting
