2.2 Flashcards
Operational definitions
State how to measure or produce a phenomenon.
Sampling
Psychologists pick samples of people that apply to a large pop (representative, random, or cross-cultural)
Naturalistic observation
Provided descriptions of humans or other species under natural conditions
Case histories
Detailed research study of a single individual with unusual characteristics.
Surveys
Report of people’s answers on a questionnaire
Easy conduct
Easily mislead results
Correlations
Examines relationship between variables that are outside the investigator’s control
Strength is measured from 0 (no relationship) to +1 or -1
Illusory correlations
Beware of these
Relationships that people think they observe between variables after casual observation
Inferring causation
A correlational study cannot uncover cause and effect relationships, but an experiment can.
Experiments
Includes ind/dep variable and control/experimental group
Before and after study
Leads to results that are hard to interpret. Better to compare results from different groups
Demand characteristics
Researchers try to minimize the effects of demand characteristics which are the cues that tell participants what the experimenter expects them to do
Ethics of experimentation
- informed consent
- minimize risks to the participants