2.2

Question 1

What is a blog?

Answer 1

A website that is typically ran by an individual or small group. It is regularly updated and informal, in the style of a conversation

Question 2

Advantages of blogs

Answer 2

Anyone can create one

Regularly updated so content stays fresh and relevant

Can help to build a sense of community

Question 3

Disadvantages of blogs

Answer 3

May have limited audience

Audience could give negative feedback which may be damaging to the campaign

Many blogs out there so may be hard to stand out

Question 4

What is viral messaging?

Answer 4

Content that people share so that it rapidly becomes widespread across social media in order to amplify the campaigns message

Question 5

Advantages of viral messaging

Answer 5

Can reach a large audience in a small amount of time

Can generate high levels of engagement

Could create a sense of community and encourage users to create their own message surrounding the topic

Question 6

Disadvantages of viral messaging

Answer 6

May be a short term method

Message may be controversial or misinterpreted causing backlash and negative publicity

May require time and resources

Question 7

What is social networking?

Answer 7

Using social media platforms to share the message and promote the cause of the campaign. Could include, Instagram, twitter, Facebook, TikTok

Question 8

Advantages of social networking

Answer 8

Can target specific demographics

Can be cost effective

Allows for engagement and direct interaction with the audience

Question 9

Disadvantages of social networking

Answer 9

Could receive negative feedback — public criticisms could harm the reputation of the campaign

Misinformation can easily circulate on social media

If campaign already lacks support, it may be hard to depend on the algorithm to promote it

Question 10

What is poster advertising?

Answer 10

Creating posters that advertise the campaigns message and goals. They are visual displays that can attract a persons attention and they are often placed in high traffic areas

Question 11

Advantages of poster advertising

Answer 11

Usually cost effective

Useful for smaller or newer campaigns

Relatively quick and simple to create and share

Question 12

Disadvantages of poster advertising

Answer 12

Can only put a limited amount of information on a poster

Weather may damage poster over time

Can be difficult to find the right spot where people will pay attention to the poster

Question 13

What is radio advertising?

Answer 13

Ads that are broadcast on radio stations. They involve audio messages outlining the details of the campaign and they allow the campaigners to reach a new demographic

Question 14

Advantages of radio advertising

Answer 14

Allows people to target a certain audience

Can be cost effective

Have a high reach as many listen to the radio

Question 15

Disadvantages of radio advertising

Answer 15

No visuals so it’s harder to grab people’s attention

People don’t often pay full attention to the radio as they often have it on as background noise

Many listen however it’s still a limited audience

Question 16

What is tv advertising?

Answer 16

Creating advertisements that can air on the tv. They include audio and visuals and allow the campaigner to tell a story as well as sharing their message

Question 17

Advantages of TV advertising

Answer 17

Has a wide reach so message can be widespread

Visuals are much more impactful

Many people trust TV, giving it credibility

Question 18

Disadvantages of TV advertising

Answer 18

Can be expensive and put a strain on the budget

TV ads are often skipped or ignored

High-quality advertisement takes time and effort

Question 19

What is film?

Answer 19

They can either be short or long and are used by the campaigner to inform the audience of the problem they are trying to fix

Question 20

Advantages of films

Answer 20

Have a wide audience reach

Can create an emotional connection with the audience

Can be used to educate people

Question 21

Disadvantages of films

Answer 21

Can be very time consuming and expensive

Have a risk of misinterpretation

Typically require a longer attention span which could deter some viewers

Question 22

What is a documentary?

Answer 22

A film that provides detailed and factual insights into the issues that the campaign is trying to promote . They often include real life footage, interviews and the opinions of experts in the field

Question 23

Advantages of documentaries

Answer 23

Allow for a more comprehensive exploration of issues

Can have a long-lasting impact

Can enhance credibility of the campaign as they often include factual information

Question 24

Disadvantages of documentaries

Answer 24

Can be time consuming

High production costs

May be a limited audience

Question 25

What is word of mouth?

Answer 25

Refers to people talking to the people around them in order to share the message of a campaign

Question 26

Advantages of word of mouth

Answer 26

Effective method as people tend to trust recommendations from friends and family

Can quickly snowball and become a highly talked about topic

Allows people to share their own stories and create a personal connection

Question 27

Disadvantages of word of mouth

Answer 27

Information may get altered or forgotten about

If someone has negative opinions about the campaign they may share this too

People will likely only share the message with those who have similar views to them

Question 28

What are events?

Answer 28

Gatherings that are organised with the intention of gaining support and sharing the campaigns message.

Question 29

Advantages of events

Answer 29

Can increase awareness and draw attention to the campaign

Allows people to talk face to face and build relationships

Campaigners can gather feedback from the audience in real time

Question 30

Disadvantages of events

Answer 30

Can be very expensive

May only reach a small audience — dependant on who is available and willing

May not always be successful as there may be a low turnout

Question 31

What are print leaflets?

Answer 31

Flyers that contain information about the campaigns message and goals

Question 32

Advantages of print leaflets

Answer 32

Can distribute them in specific areas or events where the target audience is likely to be

Accessible as they can reach most people

Cost effective way to spread information

Question 33

Disadvantages of leaflets?

Answer 33

If it contains too much information people may be discouraged from reading

Leaflets have a short lifespan as people may lose it or throw it away

May be environmental issues

Question 34

What is merchandise?

Answer 34

Products that are created and sold to promote a campaigns message/cause. This could include items like T-shirts, stickers, bags and hats and they are used to raise money for the campaign and spread awareness

Question 35

Advantages of merchandise

Answer 35

Can help to create a brand for the campaign which can help people remember and recognise the message

Gets people talking about the cause — can be a conversation starter

Can help to keep the campaign visible

Question 36

Disadvantages of merchandise

Answer 36

Can be very expensive to produce

Requires people to buy it in order to spread the message which not everyone will be willing to do

If the merchandise is not high quality it can reflect poorly on the campaign