206 Aims and objectives

Question 1

Vision Statement

Answer 1

what the business sets out to achieve in the medium to long term. Should provide a clear guide to senior management of the future direction of the business

Question 2

Objectives

Answer 2

Targets the business will set to achieve its aims

Question 3

SMART Objectives

Answer 3

Objectives that are: Specific, Measurable, Achievable, Realistic and Time Bound

Question 4

Mission statement

Answer 4

A broad statement of a businesses aims and objectives and decision making of the business