2023 Test 3 Flashcards

1
Q

What are Explicit Costs? How do you obtain the costs.

A

Payment made for the use of a resource. They are the Accounting costs added up. Create a paper trail.

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2
Q

What are Implicit Costs? Name the implicit costs of starting a firm.

A

The value of resources used, even when no direct payment was made.

a. Use of personal savings
b, Use of personal property
c. Labor services payments from another job given up

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3
Q

What is Economic Profit(or Loss)?

A

The difference between total revenues and total economic costs.

Formula: Total Revenue - Economic Costs

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4
Q

What is Normal Economic Profit?

A

When TR = Econ. Cost

Meaning 0 economic profit but still accounting profit.

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5
Q

What is Market Structure?

A

The number and “relative size” of the firms in a market.

Relative size:How much(%) does 1 firm produce compared to others.

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6
Q

What is Perfect Competition? /Perfectly competitive Market

A

A market in which no buyer or seller has market power. Has:

  1. Large number of firms
  2. the products of the different firms are (nearly) identical
  3. Low entry barriers
  4. MR = p
  5. Zero economic profit
  6. Perfect information
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7
Q

What is Market Power?

A

The ability to alter the market price of a good or service.

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8
Q

Why is there no Market Power in a Perfectly competitive Market?

A

output is so small in relation to market volume that its output decisions have no perceptible impact on price.

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9
Q

In today’s US economy, how many firms fit the perfectly competitive model?

A

Approximately 5% of markets fit this model.

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10
Q

In a perfectly competitive market, what is the price and what determines it?

A

The price in this market is the equilibrium, since it is perfectly elastic it is a horizontal line. The market sets the price hence firms in PCF are known as “Price Takers”.

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11
Q

What is the Production Decision in a PCF?

A

How much output to produce in the short-run. Since market sets price, only choice is quantity.

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12
Q

What is Total Revenue?

A

Price X Quantity Sold

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13
Q

What is the “short run”

A

The time period during which some productivity resources cannot be changed.

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14
Q

What are Fixed Costs?

A

Costs of production that don’t change when the rate of output is altered such as rent, utilities, equipment fees. There is no way to avoid fixed costs in the short run.

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15
Q

What are Variable Costs?

A

Costs that change with the level of output produced. If we don’t need to produce much we can lower working hours, buy less material etc. and vice versa.

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16
Q

What is Marginal Cost(MC)?

A

The inscrease/change in total costs associated with producing one more unit of output.

Diminishing returns in production cause marginal costs to increase as the rate of output is expanded. The shape of it looks like the Nike logo.

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17
Q

What is the relationship between average total cost (ATC) and marginal cost (MC)?

A

the MC curve intersects the ATC curve at its lowest point (point m). Thus average total costs decline as long as the marginal cost curve lies below the average cost curve

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18
Q

What is Marginal Revenue(MR)?

A

The change in total revenue that results from a one-unit increase in the quantity sold.

For perfectly competitive firms, price equals marginal revenue.

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19
Q

What does the Profit Maximization Rule say?

A

To maximize profits continue producing output to the point until where MR(P)=MC.

This also means, never produce a unit that costs more to produce then the price it’s being sold.

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20
Q

What is the Shutdown Point?

A

When the price equals AVC. The shutdown decision is a short-run response.

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21
Q

What is the Investment Decision?

A

The long run decision to build, buy, or lease plants and equipment; to enter or exit an industry.
if P > ATC -Enter or expand since high profit
if p < ATC -Exit or reduce since loss
if p= ATC - Maintain existing capacity

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22
Q

What is the “long run”?

A

A period of time long enough where all inputs can be changed. Therefore all costs are variable costs. There are no fixed costs.

23
Q

What are Barriers to Entry?

A

Obstacles such as patents, licenses, capital that make it difficult or impossible for would-be producers to enter a particular market.

  • In a PCF there are low barrier to entry and exit.
  • In a monopoly they are high because it doesn’t want competition
24
Q

What is Average Total Cost(ATC)?

A

The Total cost divided by the quantity produced in a given time period. It measures the cost to produce the “typical unit” of output.

The shape of a ATC line is a parabola.

25
Q

What is Profit per Unit?

A

Price minus average total cost.

-The distance between the MR and ATC curves.

26
Q

What is market mechanism?

A

aka the invisible hand, adjusts output based on sales & prices=Price signal

27
Q

Efficiency means?

A

squeezing maximum output out of available resources?

28
Q

What is the short-run competitive equilibrium?

A

P=MR

-There can still be big profit if P is above ATC

29
Q

What is the long-run competitive equilibrium?

A

p = MC = minimum ATC.

-entry and exit incentive ceases, and zero economic profit (that is, normal profit) prevails

30
Q

What is Marginal Cost Pricing

A

The offer (supply) of goods at prices equal to their marginal cost. PCF do this.

31
Q

How can the profit motive be a “good thing” for society?

A

the profit motive encourages businesses to produce the goods and services consumers desire, at prices they’re willing to pay.

32
Q

Why are some consumers distrustful of the profit motive?

A

Public perceptions of profit are seven or eight times higher than actual profits. The typical consumer believes that 35 cents of every sales dollar goes to profits. In reality, average profit per sales dollar is closer to 5 cents.

33
Q

What are the four things a business owner must do in order to earn economic profit?

A
  1. see opportunities that others have missed
  2. discover new products
  3. find new and better methods of production
  4. take above-average risks.
34
Q

How much output would a Perfectly Competitive firm produce IF the business owner’s goal was to
maximize Total Revenue?

A

try to produce as much output as possible.

35
Q

From the economic perspective, what is the primary objective of the producer?

A

the firm’s goal is to maximize profits, not revenues. Specifically Total profits, not Per unit Profits.

36
Q

Should the objective of a Max profit maximizer be to produce at the lowest ATC?

A

While ATC does represent least-cost production, there should be no desire to produce at that rate of output when P=MC could be higher.

37
Q

In what three ways has the Internet changed competition?

A
  1. increases the number of firms in a virtual market
  2. reduces transaction costs such as brick stores
  3. get a sales tax reduced or 0
38
Q

What three things must a Competitive firm do in order to “stay in the game”?

A
  1. continually update technology
  2. improve their products
  3. reduce costs.
39
Q

What is a Monopoly?

A

A single large firm that produces all of the market output of a unique, inelastic product. Has large market power.

Caution:The market will be geographically located.

40
Q

What is a Monopoly?

A

A single large firm that produces all of the market output of a unique, inelastic product. Has large market power.

Caution:The market will be geographically located.

41
Q

What is Economies of Scale?

A

Reductions in minimum average costs that come about through increases in the size(scale) of plant and equipment.

Implication:New firms cannot survive and grow as they are behind.

42
Q

What is Price Discrimination?

A

The sale of an individual good at different prices to different consumers.

43
Q

What can society gain when a Monopoly is present?

A
  1. Research and Development possibilities due to low pressure of competition and high profits
  2. A Natural Monopoly
  3. Contestable Markets
44
Q

What is a Natural Monopoly?

A

An industry in which one firm can achieve economies of scale over the entire range of market supply.

45
Q

What is a Contestable Market?

A

An imperfectly competitive industry subject to competition finding a way to enter the market when prices get high.

46
Q

In today’s US economy, how many firms fit the Monopoly model?

A

Approx 10% of firms.

47
Q

How does society lose when a Monopoly is present?

A
  1. The wrong mix of output gets produced.
  2. Double Whammy: less output produced and higher prices.
  3. Sociesties resources are used inefficiently.
  4. No “profit squeeze” for monopoly firm-less pressure to improve product and adopt new technology
48
Q

Name the Entry of Barrier of a Monopoly?

A
  1. Patents/Copyright
  2. Monopoly Franchises-comcast in TLH has a city contract
  3. Control of Key Inputs.
  4. Lawsuits
  5. Acquisition-buying out
  6. Economies of Scale
49
Q

What is the ultimate constraint on the Monopoly firm’s exercise of market power?

A

the price elasticity is a constraint, if it’s inelastic it will not be a constraint.

50
Q

What public policy can Government take towards a Monopoly?

A
  1. Antitrust laws-Government intervention to alter market structure or prevent abuse of market power.
  2. Economic regulation
  3. Take public ownership of Monopoly firm
51
Q

What is the ultimate constraint on the Monopoly firm’s exercise of market power?

A

the price elasticity is a constraint, if it’s inelastic it will not be a constraint.

52
Q

Summarize the provisions of the Sherman Act (1890).

A
  1. Prohibits “conspiracies in restraint of trade”-mergers, contract that threaten industry.
  2. Consumers can recover damages from firms breaking this
  3. Fines up to $1 million for violations
53
Q

Summarize the provisions of the Clayton Act (1914).

A
  1. Passed to outlaw behavior not covered by Sherman Act
  2. Set to prevent development of monopolies
  3. Prohibits price discrimination, exclusive dealing agreements, some mergers, and interlocking board of directors among competitive firms.
54
Q

Summarize the provisions of the Federal Trade Commission Act (1914).

A
  1. Created the FTC, a government agency to enforce antitrust laws/acts.