2022 mocks Flashcards
define liability
refers to the responsibility of the owners of the business for its potential debt and finance, that governed by its legal status.
define limited liability
the business and the owner’s are seen as separate in the eye of the law meaning that the owner’s aren’t personality responsible for any debts of the business
define unlimited liability
refers to when a business and the owner are seen as one under the law, meaning the owners are legally reasonable for any debts.
evaluation of limited liability
+ avoid losing personal belonging when making risky business decisions
- some business may be better suited to staying small
- cost of becoming an limited liability business
define a business plan
a document setting out a business ideas and showing how it is to be financed, marketed and put into practice
what are the 9 elements of a business plan
- executive summary
- business ideas and opportunities
- aims and objectives
- markets research
- financial research
- sources of finance
- premises and equipment
- personnal
- buying and production
strength of using a business plan
\+ useful for monitoring performance \+ help avoid risks \+ help gain a competitive advantage \+ beneficial for start up or small business - help gain finance \+ help to determine cashflow
weakness of using a business plan
- expensive and time consuming to make
- doesn’t guarantee success - guessimates
- doesn’t take into account changes in economic and market factors.
cash flow
the movement of money in and out the business
inflows - outflows = net cash flow
what is a sale forecast
is a method of estimating future sales
purpose and benefits of sale forecasts
enables the business to make decision about
- productive capacity
- stock needed
- staffing levels
- promotional activity
links to a business’s cash flow, revenue and profits
factors affect sales forecasts
- consumer trends - short medium and long term
- economic variables
- actions of competitors
difficulties /weaknesses of sales forecasting
- reduce risk but don’t guarantee success
- use the past to predict the future (new +old
business) - difficult to predict the long term in a dynamic market
extrapolation
the most common form of sale forecasting
- predicting the future.
define profitability
is the relationship between profit and revenue and is linked to the size of the business
calculate gross profit
gross profit = revenue - cost of sales
calculate operating profit
operating profit = gross profit - other operating expenses
calculate profit for the year
profit of the year = operating profit + expenditures items - interest payables
calculate gross profit margins
gross profit margins = gross profit / revenue x100
calculate operational profit margin
operational profit margin = operational profit / revenue x100
calculate the profit of the year margin
(total revenue - total expenses)/ total revenue = profit of the year margin ( net)
Ansoff corporate strategy
growth strategy product - existing/ new market - existing/ new market development market penetration product development diversification
market penetration- Ansoff
existing product + existing market
focuses on the marketing mix (4 p’s) to increase market shares
market development - Ansoff
aim to increase sale of the current product portfolio
new - geographical market , product dimensions, distribution channels, pricing policies
relies on understanding local interests, habits, tastes and needs
product development - Ansoff
new product + existing market
significantly modifying a product in an existing market
- expensive research + developments costs + investment in promotions
approaches - developing related products or new model of an existing product
diversification - Ansoff
new product and market
most risky - business will have little to no experience in the market
related = similar product range (forward backward or horizontal integration)
unrelated product = completely different product range (conglomerate integration)
what does SWOT analysis stand for
S= strength - internal positive W= weakness - internal negative O= opportunities - external positive T= threats - external negative
define SWOT analysis
is a method of analyzing a business, its resources and environment.
It focuses on internal strength and weakness of a business and on key external opportunities and threats.
- analytical technique to support strategic decision - should be devised around strengths and opportunities.