2015 + 2019 Election Flashcards
background to 2015 election
- tories had coalition with the lib dems since 2010, and brought in the fixed term parliaments act 2011, and 2015 was the first since then
issues in the 2015 election
- expectancy of a hung parliament
- finance and the economy
- budget deficit
campaign of 2015 election
- labour and the tory both insisted they were working towards majority government
- torys highlighted dangers of minority labour aligned with SNP
- labour, torys and lib dems all rejected coalition idea with SNP
- labour blamed eachother for the deficit
impact of the 2015 election
- 7 way debate with the leaders of labour, tory and lib dems, UKIP, greens, SNP and plaid cymru
- media bashed Ed Miliband (labour) and made him look weak/silly instead of a suitable leader like David Cameron
voter behaviour in the 2015 election
- tory won small majority (depsite opinion polls saying they were neck and neck) (C: 36.9% and 330 seats, L: 30.4% 232 seats)
- david cameron only other pm except Mthatch to continue in office after a term of at least 4 years with greater number of seats
- lib dems only had 8 seats (massively underepped)
- ukop had 12.6% of votes but only 1 seat
winners bonus at the 2019 general election, and why it occurs
- con had 43.6% of the vote, but 56% of the mps, but if it was truly proportional they should have gotten 280 mps
- labour 32.2% of the vote and 31% of mps
- LD 11.5% of the vote, but 11 mps and should have received 74
- SNP = overepped, 3.9% of the vote, should of had 26 mps but received 48 due to the way constituencies in S are
- seen in 2015, 1997, 1979, and 05 (35% PV and 50% of mps)
- no party has had a over 50% of the popular vote
- 4 hung parliaments
- FPTP avoids this so all the winners can enjoy a winners bonus
voting by age in the 2019 general election
- 18-24 tend to vote for progressive parties
yougov poll: 77% for Lab, LD, SNP and green, while 21% voted for the conservatives - older demographics are more experienced, and need more security as they support their families (children, education etc) –> not really advocating for change
- 67% on the poll said they voted conservatives (70+)
vote by age and gender in the 2019 general election
- women tend to be more socially liberal than their male counterparts
- 35% of the poll said they voted for labour, while only 31% of men did
- women tend to be more concerned with soft social issues, like settling down, childcare etc.
- 65% said they voted labour compared to 46% of men
social grade definitions
- A: senior managerial professional
- B: middle manager consultants, barristers
- C1: junior manager, shop managers, non manual work
- C2: skilled manual work
- D: semi skilled unskilled labour
- E: unemployed, casual workers, part time (job insecurity)
social grade and voting in the 2019 election
- remainers shift from the labour and conservatives to LD, as labour had an ambiguous brexit position
- increase in conservative votes caused the loss of the red wall –> small marginal loss, but it made a large difference, includes brexiteers who left
- lower social grades who shifted are socially conservative
- AB: 42% in poll while DE: 47% in the poll
votes by education level in the 2019 election
- higher education –> more likely to vote for a progressive party
- 68% of those with a degree or above voted for Lab, LD, SNP or green
- younger –> more likely to have a higher education
shifts from 2017 voters to 2019 voters
- con and lab both lost votes but labour votes went to con, but con loss was spread out
- POLL: 4% of tory voters in the 2017 election went to labour, but 11% of labour voters went to con
- shift in votes depends on area: in a southern area some lost tory votes makes little difference, but in northern constituencies where there tends to be low turnout a small change can have a large difference
what 2 advantages does the conservatives have over labour (2019 election)
- they were closer to voters on issues that mattered in this election
- conservatives were seen as more competent, more united, and better led
positional vs valence
POSITION
- closest on policy/specific issues/broader idealogy
- voters disagree about what they want the gov to do
VALENCE
- most competent to run the country
- based on party performance in office - united, capable leader
- voters agree about what they want gov to do
positional advantage in the 2019 election
- none of the three main parties were close to the average voter in 2019 (electorate tougher on immigrants/brexit than labour but left of con on economics
- however getting brexit done and immigration was the closest to tories –> SALIENT ISSUES