2 - Social Influence Flashcards
Define social influence.
scientific study of the ways in which people’s thoughts, feelings & behaviours are affected by other people.
Define conformity.
change in behaviour or belief as a result of a real or imagined group pressure
What are the 3 types of conformity? Can you put them in order of superficiality.
- compliance (most superficial)
- identification (moderate form)
- internalisation (deepest level)
Define compliance.
to appear to agree with others, while disagreeing in private
Define internalisation.
to agree with other both in public & in private
Define identification.
to want to be perceived to belong, as to share groups’ values.
change of belief or behaviour is only temporary
Is compliance private or public acceptance?
public
Is compliance permanent or temporary?
temporary
What explanation of conformity explains compliance?
normative influence
Is internalisation public or private acceptance?
both
Is internalisation permanent or temporary?
temporary
What explanation of conformity explains internalisation?
information influence
Is identification public or private acceptance?
both
Is identification temporary or permanent?
temporary
What explanation of conformity explains identification?
normative influence
What are the 2 explanation of conformity?
- normative influence
- information influence
What is normative influence?
where we want to be liked & accepted by a group
What is informational influence?
where we aren’t confident of our ideas & beliefs
What research supports normative influence?
- Schultz found that hotel guests were exposed to normative mssg that “75% of guests re-used their towels each day”
- guests reduced their own towel use by 25%
What did Schultz’s study suggest?
ppl shape their behaviour out of a desire to fit in with their reference group
What research supports information influence?
Asch’s conformity study
What limitations were found after carrying out research for normative influence?
What did McGhee & Teevan in regards to this?
- does not affect everyone’s behaviour in same way
- McGhee & Teevan found that students who are highly in need of affiliation are more likely to conform.
social desirability to be likely is what leads to conformity
For evaluation, what was found from research on information influence?
- Lucas found students conformed to an incorrect answer when they found a maths problem difficult.
showing people conform in situation where they don’t know the answer - Individual differences – Perrin and Spencer found very little conformity and were less likely to seek information from others.
Define confederate.
not a real prtcpnt