2 paskaita

Question 1

Defining a digital marketing campaign:

Answer 1

1. Objective based
2. Multiparted
3. Seamless and subtle (step by step)
4. In flux (constantly changing/optimized in flight)

Question 2

Establishing marketing objectives:

Answer 2

1. Acquisition (increasing awareness, acquiring new leads and customers, activating leads and customers)
2. Monetization (monetizing new leads and customers)
3. Engagement (onboarding new leads and customers, building community and advocacy)

Question 3

SMART Objectives:

Answer 3

1. S - Specific
2. M - Measurable
3. A - Achievable
4. R - Relevant
5. T - Time-based (timeline or deadline)

Question 4

Brand Marketing -

Answer 4

focused on building awareness and creating an emotional connection with the customer

Question 5

Performance Marketing -

Answer 5

focused on generating leads and sales

Question 6

Prospecting -

Answer 6

looks for new audiences

Question 7

Retargeting -

Answer 7

aims to bring back potential customers who have bounced