1 paskaita

Question 1

SOSTAC Model

Answer 1

Covers the six key elements of a successful marketing plan.

Question 2

Elements of SOSTAC Model:

Answer 2

1. Situation Analysis
2. Objectives
3. Strategy
4. Tactics
5. Action Plan
6. Controls

Question 3

5C’s

Answer 3

1. Context
2. Customer
3. Competitor
4. Company
5. Collaborator

Question 4

6M Model

Answer 4

1. Mission (what are the objectives of the communication?)
2. Market (to whom the communication is addressed?)
3. Message (what is the story to be communicated?)
4. Media (where and how will the story be delivered?)
5. Money (what is the budget?)
6. Measurement (how will impact be assessed?)

Question 5

Iterative Method:

Answer 5

1. Plan/Analysis
2. Design
3. Implementation
4. Testing
5. Control - Lessons Learned