2. Norms and Values

Question 1

What did Schwartz say about norms and values? what are the ten basic values of humans?

Answer 1

• Schwartz: values are culturally defined standards → guidelines for social living
  -The ten basic values of human beings are
  
  • self-direction
  • stimulation
  • hedonism
  • achievement
  • power
  • security
  • conformity
  • tradition
  • benevolence
  • universalism.

Question 2

what is the modernisation theory?

Answer 2

there is a link between values and the characteristics of a society

Because values are created in the formative years, the environment in which one grows up is of high relevance, resulting in relatively stable values (socialisation theory)

Security during formative years will lead to more self-expression and secular values and vice versa (scarcity hypothesis)

Question 3

What ar norms?

Answer 3

Standards, rules that tell members of a group or society how they should behave
Agree or disagree that people should act in a specific way
Values affect weather we accept or reject norms

Question 4

what are Maslow’s hierarchy of needs?

Answer 4

theory of motivation which states that five categories of human needs dictate an individual’s behavior. Those needs are physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs.

Question 5

what are cult values?

Answer 5

• collective idealisations
  
  • divert attention away from the detail of interaction in the living present

Question 6

what are of Vision/Mission statements?

Answer 6

Vision statements represent an abstract idea and a popular form of marketing, whilst a mission statement represents the concrete goal of a company

Question 7

what are Norms vs. Values in business?

Answer 7

Norms
Describes the right
Obligatory and constraining
Restrict action
Provide evaluative criteria for judging what ought to be done

Values
Describes the good
Imaginative, idealizations
Compelling, voluntary
Chose to be constrained be values