2. Media & Development Flashcards
What is the predominant media form for 0-11yrs
TV!! then tablet, smartphone, laptop, gaming device
What is media use research lacking?
measures including music–significant source esp. for teens
what caused increase in screen use
PANDEMIC pandemic either :(
which groups increased use the most and has it decreased
mostly in boys and low income youth and NO
what type of content do kids like?
content that FITS WITH CURRENT KNOWLEDGE
- understandable
- not too easy, not too hard
Which type of content do INFANTS (0-3) enjoy
- bright colours, striking perceptual features
- educational content
- cartoons
media that LOOKS interesting
eg: teletubbies
Which type of content do KIDS (3-12) enjoy
- more complex
- comedy
- gender-stereotyped
Which type of content do ADOLESCENTS (12-18) enjoy
- speed and variety
- social media
- reality/realistic content
(TINKTONK)
who watches the most reality TV
teens
spinach effect
adolescents stop wanting to consume educational material simply because it is educational
who watches for Entertainment & story
kids (2) -adolescents (3)
who watches for learning
infants (1) - kids (2)
- spinach effect
who watches for social connections
kids (2) - adolescents (3)
who watches for autonomy
adolescents
what is the video deficit?
Until 2.5-3 years, infants are less likely to learn from a screen than from a live interaction (difficulty learning from screens, particularly in complex actions)
DIFFICULTY LEARNING FROM SCREENS particularly complex actions
why is it difficult for infants to learn from screens?
Symbolic representation
explain Concept of “dual representation”
Things stand for something other than themselves – Ability to understand the screen is made up of representations, not filled with actual items
what age do infants understand symbolic representation?
3 years = very easy to understand (determined by the room scale model test–hiding things in room and etc.)
at what age are they successful finding toys on tv
3 (easy through the window)
ssooo what happens at age 3?
point of understanding symbolic representation
soooooo why don’t infants understand media?
cos they don’t understand symbolic representation
what happens when you make a tv look like a window and what does this mean?
Children thinking they are viewing something through a window seems to infer representational understanding changes with the medium