2 Innovation in tourism Flashcards
Innovation =
creation of new idea, which is brought to the market
implementation of a beneficial idea from idea generation to its practical implementation
Types of innovation
development of new better products
expansion of the market
new production process –> e.g. tourism value chain
development of new supply market
implementation of re-organization –> e.g. GR 5 DMO / 15 RTO
form of innovation process
R&D processes: seeking it. -focusing on developing new products and processes, which are developed outside the market
Ad-hoc process doing it. -new ideas will continuously developed and implemented
Practical processes: solving it. - Customer-specific modification
main reason for innovation in tourism
improve quality, increase customer satisfaction, enhance capacity, reduce costs.
positive correlation between innovation and cooperation in alpine tourism destination
innovation in tourism (results)
innovation level in tourism generally low and maintain practical process or ad-hoc process
size, segmentation and cooperation are enhancing innovation level
innovation in products are more often than in services
process innovation are highly dependent on personality and skills of entrepreneur
no forma process innovation in SME
Challenges for innovation in tourism
tourism products are created in value chains
one innovation has large external effects on whole values chain
integration of innovation profits is difficult
most swiss tourism companies rely on one or more destination
the more a company is linked to its location, the more it’s depending on the network of the destination
innovation programs for tourism
establish a culture of innovation
develop interdisciplinary networks
train and recruit qualified employees
initiate and deliver platform to present and discuss innovation in tourism
