1st

Question 1

is a name, term, design, symbol, or combination of these elements that identifies a product and distinguishes it from its competitors

Answer 1

brand

Question 2

names of people such as the founders or even historical people (type of brand name)

Answer 2

eponyms

Question 3

Connoting something about the product itself or its benefits (type of brand name)

Answer 3

descriptive

Question 4

combination of words to make a new word (type of brand name)

Answer 4

abbreviations or portmanteaus

Question 5

Such as Hidden spring brand of mineral water which connotes images of nature (type of brand name)

Answer 5

symbolic or image drive

Question 6

Brand name is not a dictionary word but is instead an invented one (type of brand name)

Answer 6

synthetic

Question 7

parts of brand

Answer 7

brand name and brand mark

Question 8

This term refers to that part of a brand consisting of words, letters, and/or numbers that can be vocalized.

Answer 8

brand name

Question 9

This refers to that part of a brand that appears in the form of a symbol, design, or distinctive coloring or lettering, and which cannot be vocalized.

Answer 9

brand mark

Question 10

Is a legal designation indicating that the owner has exclusive use of a brand or a part of a brand and that others are prohibited by law from using it.

Answer 10

trademark

Question 11

elements of the brand

Answer 11

Trade name
Generic Category
Logo
Tagline
Visual Cues
Shapes
Colors
Sounds
Scents
Tastes

Question 12

The trademarked name by which the product is to be known as.
identifies and promotes a company or a division of a particular corporation
Trade names are registered through the intellectual Property Office.
(element of a brand)

Answer 12

trade name

Question 13

The category in which the brand would fall under, such as beverage, search engine, or quick service restaurant. The Intellectual Property office requires the brands explicitly specify the categories that they would fall under.

(element of a brand)

Answer 13

generic category

Question 14

means engaging in the research and development, marketing, manufacturing, purchasing, distribution, acquisition and selling of generic/non-branded pharmaceutical products and the possession of all Intellectual Property related to such generic products, including all NDAs and ANDAs.

Answer 14

generic business

Question 15

The visual symbol or image that will identify the product, such as the distinctive partially bitten apple image for Apple.
(element of a brand)

Answer 15

logo

Question 16

An optional catchphrase, such as BDO’s “We Find Ways”
(element of a brand)

Answer 16

tagline

Question 17

Aside from the actual logo, brands can also be represented with distinctive visual identifiers, such as the red and green brands that wrap around the outside of the Seven-Eleven Store.
(element of a brand)

Answer 17

visual cues

Question 18

The actual shape or form of the product or packaging, such as the pinched contour of a bottle of Yakult.
(element of a brand)

Answer 18

shapes

Question 19

A yellow Cab Store is quickly distinguishable from afar, thanks to its bold yellow signs with black letterings.
(element of a brand)

Answer 19

colors

Question 20

Such as advertising jingles, or even short intro sounds such as those heard upon starting up a computer.
(element of a brand)

Answer 20

sounds

Question 21

Establishments such as Rustans and the Shangri-La Hotel have signature fragrances made that help to create distinctive atmospherics in their premises.
(element of a brand)

Answer 21

scents

Question 22

This includes special recipes or secret ingredients, such as Max’s distinctive fried chicken formulation.
(element of a brand)

Answer 22

tastes

Question 23

Helps companies extend their products into new target markets, new product lines, and new categories.

Answer 23

brand exposure