1b. Quantitative research methods Flashcards
What is the goal of an experiment?
To determine a cause and effect relationship between two variables
Confounding/extraneous variables
They contribute to bias as they could potentially influence relationship.
How do you control confounding variables?
They are eliminated or kept constant
Lab/True experiment
When independent variable is manipulated to study effect on dependent variable
Characteristics of lab experiments
- High degree of control/standardized
- Cause-and-effect is established
- Random allocation to remove demand characteristics
- Quantitative data is collected
- May not be realistic if there is too many confounding variables
Field experiment
Studies that occur outside lab conditions
Characteristics of field experiments
- Cannot control confounding variables
- Cannot be easily replicated
- High ecological validity
Quasi experiment
IV is not manipulated. They are naturally pre-existing differences like age, gender, ethnicity
Characteristics of quasi experiments
- No cause and effect established
- Participants are not randomly allocated
- Setting can be lab or field
- Implies casual relationship
Natural experiment
Behavior is measured before and after a variable is introduced eg. behavior of smokers after cigarettes were banned
Characteristics of natural experiments
- No cause and effect established
- Participants are not randomly allocated
- Setting can be lab or field
- Implies casual relationship
Hypothesis
Prediction of how IV will affect DV
Null hypothesis
States there is no significant difference i.e. no relationship between IV and DV
Experimental hypothesis + types
Predicts a relationship between IV and DV
- One tailed: Direction of relationship is specified
- Two tailed: No direction specified
Difference between aim and hypothesis
- Aim is just IV, DV and target population
- Hypotheses includes operationalized IV and DV
What are limitations of experiments
- Artificial set-up
- May not reflect real life
- May lack ecological validity
What are the 3 sources of bias or error?
- Participant
- Researcher
- Sampling
Demand characteristics
Occur when participants act differently because they know they’re in a study
Expectancy effect
Participants attempt to guess researcher’s hypothesis with the aim of helping the researcher. (They might act a certain way or try to give right answers)
Screw you effect
Participants attempt to guess the researcher’s hypothesis but only in order to destroy credibility of study
Social desirability effect
Participants answer in a way that makes them look good to the researchers. Done to avoid embarrassment or judgement
How can you avoid demand characteristics?
Single blind studies. Experiment where researchers know which participants are receiving which treatment but participants don’t know which condition they are in
Participant variability and how to control
Characteristics of sample affect DV and can only be controlled by randomly allocating people to groups
When might sampling bias occur and what will it result in?
- When psychologists use non-probability sampling technique (everything except random sampling), there may be bias
- May cause some members to be less likely to be included than others
- Participant variables may not be representative and hence influence outcome
Researcher bias
When experimenters see what they are looking for