1.9: Behavioural style - Consistency and commitment

Question 1

With reference to minority influence, explain consistency (2 marks)

Answer 1

Consistent minority influence is unchanging and thus persuasive, because such a minority shows confidence in its beliefs

Question 2

With reference to minority influence, explain commitment (2 marks)

Answer 2

Minorities that resist social pressures, ridicule and abuse are showing commitment to their viewpoint and are thus persuasive in getting people to re-examine their own beliefs and behaviour