1.2: Normative social influence (NSI) Flashcards
1
Q
Andrea has recently started a new job and on her first day at work she noticed that all her colleagues were much more smartly dressed than she was.
Explain the likely effect of normative social influence on Andrea’s behaviour (2 marks)
A
Normative social influence is likely to mean that Andrea will comply publicly with the smart dress code at work.
She will want to be seen as like the rest of her colleagues and not as an outsider, to fit in
