16. SECNAVINST 5720.44C PAO Policy & Regs Flashcards
Who is assigned responsibility for implementation and administration of DoN PAO Policy & Regs?
CHINFO (Chief of Information)
Where would you find the DoN Public Affairs Policy & Regulations?
SECNAVINST 5720.44C
Where does the authority for public affairs activities come from?
Directly from SECDEF
What are the 5 principles of DoN Public Affairs?
1-Accountability to the public 2-Full disclosure 3-Expeditious release of info 4-Alignment 5-Professional ethics
This individual serves as a major element of maintaining public confidence in a variety of roles.
Public Affairs Officer (PAO)
Lies, unnecessarily delayed responses to queries, preferential treatment to media, groups or individuals, creating public expectation beyond capacity to accomplish, purposely fails to communicate - any of these can cause what?
An ethics breach - loss in public’s confidence.
What is the 1913 Gillett Amendment?
An appropriations bill amendment stating no money be spent for publicity (press agentry) unless specifically authorized by congress. It was later reaffirmed as law in 1972.
“PA” and “Public Information” are used to describe what?
The government function of building relationships with the constituent groups served.
This act allows most federal employees to actively participate in political activities on their own time & outside the federal workplace.
The Hatch Act - title 5 U.S.C.
Per DoD Directive 1344.10, active duty personnel are prohibited from the following:
Participation in partisan events such as soliciting or engaging in fundraising activities, serving as sponsor of a partisan club, or speaking at a partisan gathering.
These folks are prohibited from attending a Presidential Nominating Convention.
PAS - Presidential appointees
Every U.S. Embassy has a Country Team comprised of representatives from the following:
- Defense Attaché office
- State Department PA office
- Press Attaché
Who heads the PA section of the embassy or consulate?
The Press Attaché
What is the job of the “Country Team”
To oversee PA programs implemented by any agency of the U.S. Government within that country.
In some countries, information guidance is contained in what document?
The Country Plan
Who is responsible for establishing DoN policy and directing its implementation?
SECNAV
Who implements SECNAV’s PA policies?
CNO, CMC (Commandant of the Marine Corps), & others who report directly to SECNAV (like CHINFO).
This individual is responsible for Navy reputation management including national image branding efforts bringing the Navy message directly to the American public.
CHINFO
This office is CHINFO’s national community outreach field activity.
NAVCO
NAVCO serves as the central point of coordination for Navy community outreach programs throughout the U.S. EXCEPT…
- Fleet concentration areas
- Los Angeles
- New York metropolitan areas
What is the goal of NAVCO’s coordination efforts?
To conduct & align national Navy image, awareness & branding efforts by coordinating existing assets for maximum community relations impact.
What is NPASE?
Navy Public Affairs Support Element
What is NAVINFO East? What so they do?
- Navy contact for book authors requesting Navy support.
- Establishes/maintains relationships w/local, regional & national media in the NYC-tri-state area
- Liaison w/local, national, federal & military organizations
- Assists w/media & community outreach events in the New York area
What is NAVINFO West? What do they do?
- Liaison w/major film, tv & documentary production companies throughout Los Angeles and worldwide to assist w/Navy support.
- Provides guidance through all phases of production, including the creative process in order to develop an authentic, accurate & supportable product.