1.5.3 Business Objectives Flashcards

1
Q

What are the 4 Main Business Objectives?

A

Survival
Profit maximisation
Sales maximisation
Market share

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2
Q

What are some Business Objectives other than the main 4?

A

Sales maximisation
Employee welfare
Customer satisfaction
Benefit society

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3
Q

What is A Mission Statement?

A

A mission statement is a brief written statement of the purpose of a company or organisation.

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4
Q

Why are Business Objectives set?

A

Motivate employees
Create reward systems
Measure and review performance
Inform decisions to improve performance

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5
Q

What are Corporate Aims?

A

The long term targets and plans to fulfil the mission statement.

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6
Q

What are Corporate Objectives?

A

The medium to long term quantifiable targets to fulfil the mission statement.

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7
Q

What is the Corporate Strategy?

A

The actions to be taken by the business to achieve the objectives.

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8
Q

What are Business tactics?

A

Actions taken on a day to day basis to support the strategy.

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