1.5.3 Business Objectives Flashcards
What are the 4 Main Business Objectives?
Survival
Profit maximisation
Sales maximisation
Market share
What are some Business Objectives other than the main 4?
Sales maximisation
Employee welfare
Customer satisfaction
Benefit society
What is A Mission Statement?
A mission statement is a brief written statement of the purpose of a company or organisation.
Why are Business Objectives set?
Motivate employees
Create reward systems
Measure and review performance
Inform decisions to improve performance
What are Corporate Aims?
The long term targets and plans to fulfil the mission statement.
What are Corporate Objectives?
The medium to long term quantifiable targets to fulfil the mission statement.
What is the Corporate Strategy?
The actions to be taken by the business to achieve the objectives.
What are Business tactics?
Actions taken on a day to day basis to support the strategy.