1.5 Growth and evolution Flashcards
PEST
Political, economic, social and technological
PESTLE
Political, economic, social, technological, legal and ecological
STEEPLE
Sociocultural, technological, economic, environmental, political, legal and ethical
Economies of scale
Produce more with less. Decrease in per unit production costs as output or activity increases
Diseconomies of scale
Produce more with more. Increase in per unit production costs as output or activity increases
Reasons for business to grow
Economies of scale
Survival
Higher status
Market leadership
Increased market share
Reasons for business to stay small
Greater focus
Greater prestige
Greater motivation
Competitive advantage
Less competition
Decision tree
Business tool that helps choose the best decision.
Internal growth (organic growth)
When a business grows by relying on its own resources and capabilities
External growth
When a business expands with the aid of other resources
Horizontal integration
When two businesses being integrated are not in the same industry but in the same line of business
Merger and acquisitions and takeovers
When two companies that are “equal” become one
Vertical integration
When one business integrates with another at a different stage in the supply chain
Backwards vertical integration
Moving towards earlier stages, producing to manufacturing
Forward vertical integration
Moving towards later stages, manufacturing to producing