1.4 Stakeholders Flashcards
Internal stakeholders
Individuals or groups that work within the company
External stakeholders
Individuals or groups that are outside the company
Interest of shareholders
Returns on their investments
Interest of CEO
Coordinating the business strategy and delivering profits
Interest of senior managers
Strategic objectives of their areas
Interest of middle managers
Tactical objectives of their areas
Interest of supervisors
Organizing tactical objectives and formulating operational objectives
Interest of employees
Protecting their rights and working conditionsI
Interest of the government
How the business operates
Interest of suppliers
Maintaining a stable relationship
Interest of customers
Best product that meets their needs
Interest of the community
Impact of the business in their local area
Interest of financiers
Returns on their investment
Stakeholder analysis
Business tool that helps analyse stakeholders by positioning them in a graph where:
owners and managers are central to decision-making
suppliers employees financiers and consumers are further
and finally the government media local community and pressure groups are the most distants
Stakeholder mapping
Business tool that places each stakeholder in a matrix of four groups
