1.5 External Environment Flashcards
STEEPLE
Social Technological Economical Environmental Political Legal Ethical
Social
Size of population
Structure of population
Age groups
Education level
Technological
Technological advancement
Need to invest in R&D
Economical
GDP (Gross Domestic Product) growth
Business Cycle
Fluctuations of the real GDP around the long term trend
Recession g<0 (growth)
Consumers income falling
Related to unemployment increase
Falling demand
Less sales
Unemployment increases
Related to consumers income
Less pressure on wages to rise
Cost of production may fall
Other business cycle
Lower Investments
Firms Failing
V-Shape Recession
Economy falls quickly but recovers quickly
U-Shape Recession
Economy falls, then recovers slowly but steadily
L-Shape Recession
Quick fall then recovery takes very long (sometimes years)
Boom
Lower Unemployment (Increase in wages/higher costs)
Rising inflation
Rising consumers income (high demand/high sales)
High Investments
International Trade
Trade between suppliers and customers who are located in different countries (companies selling abroad/companies buying from abroad)
Reasons for international trade
Some products can only be produced in specific places (better products at a lower cost)
Resource Endowment
Some products are sold at a lower price
Exchange Rates
The price of a currency in relation to another currency