1.5 Flashcards
What is an entrepreneur?
An individual who sets up a business and takes on the risks associated with the business
What is the role of an entrepreneur?
- creating and setting up a business
- running and expanding/developing a business
- innovation within a business (intrapreneurship)
- barriers to entrepreneurship
- anticipating risk and uncertainty in the business environment
What is involved in creating and setting up a business?
⮕ creating a list of ideas
⮕ trailing different concepts
⮕ market research
⮕ creating a logo
⮕ seeking financial support
What is involved in running and expanding/developing a business?
⮕ buying stock
⮕ completing the finances
⮕ listing stock for sale
⮕ contacting customers
⮕ chasing payment
What is involved in innovation within a business?
⮕ taking risks
⮕ being creative or innovative
⮕ solves problems
⮕ focusses on processes to improve productivity
⮕ drives innovation
⮕ understanding trends
⮕ self-confident
⮕ proactive in adding value
What is involved in barriers to entrepreneurship?
⮕Financial: lack of funding, lack of start up capital
⮕Economical: taxes, recession, inflation, increased cost of living, market entry regulations
⮕Personal: health/family issues, lack of knowledge, lack of self-esteem, being risk averse, fear of failure
⮕Political: trade issues, war, instability within the government
⮕Other barriers:
- entrepreneurship capability
- access to finance
- lack of training
What is involved in anticipating risk and uncertainty in the business environment?
- reactions and responses of competitions
- reactions of customers not aligning with research
⮕Risk: Quantifiable. Business may be able to calculate the probability and anticipated returns associated with a decision
⮕Genuine Uncertainty: Business do not know the possible outcomes in advance, let alone their probabilities. It occurs in complex systems, such as the economy.
What is an entrepreneurial motive?
The factor that drives a person to start a business e.g. to be their own boss
What is an entrepreneurial characteristic?
A quality or trait of the person starting the business e.g. creativity
Examples of possible entrepreneurial motives?
- to be own boss
- for social reasons - e.g. help community
- to make a profit
- more control over working life
- turn hobby into a revenue generator
- increase income
- become independent
- driven by a personal passion
- to sell something new
Examples of entrepreneurial characteristics?
- resilient
- hard-working
- determined
- creative
- self confident
- lots of self initiative
- risk taker
- positive
- ambitious
What are the financial motives?
⮕Profit maximisation: Where an entrepreneur starts a business and their key focus is the financial return of the business. It could be argues that they are more likely to marginalise the needs of other stakeholders
⮕ Profit satisficing: Where an entrepreneur seeks to make just enough profit to maintain their interest in the business (they don’t seek to maximise profit or expand)
What are the non-financial motives?
⮕Ethical stance: A minority of people may set up a business in support of a moral belief they have
⮕Social Enterprise: Organisations that trade with the aim of improving human and environmental wellbeing
⮕Independence: A lot of people want to be their own boss, therefore, they set up a business to achieve this
⮕Home working: Entrepreneurs set up their business at home; they like the flexibility
What is the definition of a business objective?
Goals or targets of a business to help it achieve it’s aim
The best objectives are SMART
Examples of business objectives?
- survival
- profit maximisation
- sales maximisation
- market share
- cost efficiency
- employee welfare
- customer satisfaction
- social objectives
What is involved in the business objective of survival?
- short-term objective
- new business
- may have this objective whilst building a customer base and establishing itself in the market
- the objective is to reach a sustainable level of sales that allows the business to reach it’s break even point
- may involve penetration pricing
What is involved in the business objective of profit maximisation?
- when a business makes the most profit possible
- helps business recoup R&D costs
- help business maintain high levels of product development and innovation
What is shrinkflation?
Where a manufacturer keeps the price the same but makes the product smaller
What is involved in the business objective of sales maximisation?
- profit figures tend to be annually so sales figures can be examined on a daily, weekly or monthly bill
- managers find sales figures more satisfying as targets as profits go to owners and salaries are often linked to sales levels
- anyone investing - can see sales data and may use it as an indicator of performance
- often found in sales driven environments e.g. estate agents, car dealership
What is involved in the business objective of market share?
- may be used in a very competitive market where consumers switch between suppliers (super markets)
- very important for investors to judge how a business is doing against competitors
- loss in market share - can be indicator of long-term serious financial problems