14. Preparing Materials for Mass Media; Radio and Television

Question 1

News releases then:

Answer 1

*Only for mass media gatekeepers- journalist, editors *The start of a story for a journalist

Question 2

News releases now:

Answer 2

*For journalists/editors as well as online influencers and end publics *May be the the entire story

Question 3

News releases always: (9)

Answer 3

*key messages(no more than 3 ideas) *designed for a primary public to gain from information *objective informational/motivational *best choice to disseminate information *immediate release *PR contact info *inverted pyramid *realistic quotes *boilerplate at end

Question 4

Mat releases:

Answer 4

*Features not news, brand journalism or content marketing, Sponsoring organization must be disclosed

Question 5

Audio releases:

Answer 5

*match station’s tight listener demographics, localized, human compelling

Question 6

Video releases:

Answer 6

*fullstory, soundbites,b-roll, mix &match, no reporter on screen, audioremovable, PR disoclosed as source

Question 7

Media alerts:

Answer 7

immediate events/breaking news, may or may not follow or come with news release

Question 8

Fact sheets:

Answer 8

Explain products or corporate information, designed for journalist, but used by media and publics. Increasingly designed in infographic style

Question 9

Infographics

Answer 9

increase odds journalist will peruse content, interesting, understandable, sharable

Question 10

Media Pitches: Conversation with a ___ for coverage (news or feature), not paid

Answer 10

journalist or influencer (email preferred)

Question 11

Media Pitches: Priority publics must ___

Answer 11

match

Question 12

Media Pitches: Information must be ____ or relevant

Answer 12

timely

Question 13

Media Pitches: Pitch must be ___

Answer 13

succinct

Question 14

Media Pitches: Tailor to journalist or influencer, which means you need to ….

Answer 14

research

Question 15

Media Pitches:___ to rich media, don’t ___

Answer 15

link; attach

Question 16

Media Pitches: Can lead to _____ or ___

Answer 16

coverage or interview

Question 17

Pitch possibilites: audio/video (4)

Answer 17

remote interviews, live feeds,in person interview

Question 18

Pitch distribution: items may be distributed by (5)

Answer 18

mail,fax, email, wire, online newsroom

Question 19

Pitch distribution: information may be distributed by (5)

Answer 19

interview, news conference, media tour, event

Question 20

Distribution variation: audio/video (3)

Answer 20

product placement and intergration, issues placement (part of TV or radio entertainment shows), sponsored events(product promotion as part of between-entertainment chatter)