13. The Internet and Social Media Flashcards
Push marketing
interrupt the public by pushing information
Pull marketing
draws the public in by being the information to which the person is drawn
What are the two online spheres PR uses?
Mediasphere and Blogosphere [both on the internet]
Mediasphere
*links to mass media content, journalist interaction, ad placement, press releaes on organizational website and distribution networks
Blogosphere
*Organixation and employee blogs, collaborative apps(google docs), social network- now part of nearly everthing PR does
Top 7 social networks?
Facebook( learn about customers analytics, loyality, brand awarness) Twitter (keywords, customer service, retweet, best in crisis) LinkedIn(business-oriented, source for thought leadership) Youtube (Organizations maintain channels) Flickr Instagram(find and share photos) Pinterest (content needs to compel, new content driven by brands not users, timely)
PR uses the internet to: update information __, especially in ___
quickly; crisis
PR uses the internet to: interact - listen ____, provide help
answer questions
PR uses the internet to: allow people to dig deeper into their ____ and offer information without _____
interests; limitation
PR uses the internet to: disseminate information to ___ and publics 24/7
journalist
PR uses the internet to: reach niche markets ___
directly
Even with social, websites are key: PR may have to wait for updates so be friends with ___
IT
Even with social, websites are key: Have a __ _ ___, Pr should solicit other departments for updates (know analytics, know your the communication expert)
team at work
Even with social, websites are key: Always optimize for___
mobile
Podcast or Ads?
Podcasts: informal, conversational, of value to viewer
