1.4 Business Objectives

Question 1

Mission statement

Answer 1

A statement of the business’ core aims, phrased in a way to motivate employees and to stimulate intrest by outside groups.

Question 2

CSR

Answer 2

The concept applies to businesses that consider the interests of society by taking responsibilities for the impact of their decisions and activities on customers, employees, communities and the environment.

Question 3

Ethics

Answer 3

Moral guidelines that determine decision making.