1.3.4 - Marketing Distribution Flashcards
What is the main objective of distribution ?
To make the products available in the right place and the right time in the right quantities.
What is a distribution channel ?
Moves a product through the stages from production to final consumption. They help provide a link between production and consumption. Help gather market information. Communicate promotional offers. Find and communicate with prospective buyers. Physical distribution - transporting and storing. Financing. Risk taking.
What are the main types of intermediary in distribution channels ?
Retailer, wholesaler, distributor , agent
What is retail distribution ?
Retailer is the final step in the chain - deals with customers. Focused on consumer markets.
What are the advantages of retail distribution ?
Convenient for customers
Offers wide reach for UK customers
Retailers choose the final price
Retailer handles the final transaction
Retailers hold stocks
