1.3.1 : Product And Service Design Flashcards
What are the 7 Ps ?
Importance of product n the traditional marketing mix :
Product - a product is anything hat is capable of satisfying customer needs.
Price
Promotion
Place
People
Process
Physical
What should a business consider before deciding on a product ?
Before a business decides on a product they should consider :
Consumer needs + wants
Competition
Costs
What are the layers of a product ?
The layers of a product is anything:
Core value - actual product , brand name , design , packaging , features , quality - augmented products , warranty , pre-sale support , after-sale service
What is the role of product design ?
The role of a product design :
Product design is about much more than style. Design goes right to the heart of a product. Good design contributes to a products usefulness as well as it looks
What is the traditional reduction design mix ?
The traditional reduction design mix :
Function - the way a product works
Economic manufacturer - does the design allow the product to be made and sold profitability.
Aesthetics - how the product appeals to customers in terms of how it looks , feels and etc.
What are the features of a product that emphasise function in the design mix ?
Features of products that emphasise function in the design mix :
More predictable and stable demand
Longer product life cycles
Lower promotional costs
Build reputation for quality based on reliability
Economic manufacturer through economies of scale
What are the features of a product that emphasise aesthetics in the design mix ?
Features of products that emphasise aesthetics in the design mix :
High value added
Demand fuelled by customer aspiration
Potentially shorter product lifecycle
Attracts imitation so needs design protection
Need for greater promotional support
What is changing the design mix ?
Changing the design mix :
Sustainability
Wast minimisation
Ethical sourcing
These are due to changing attitudes towards carb foot prints and saving the environment.
