1.3.4. Distribution

Question 1

Marketing

Answer 1

The process of finding out, meeting and exceeding customers’ needs

Question 2

Distribution

Answer 2

Making products/ services available to customers where and when they need it through retailing and e-tailing

Question 3

Retailing:

E-tailing:

Answer 3

Selling goods/services in a physical shop

Online distribution- retailing through the internet

Question 4

What do wholesalers do?

Answer 4

• buy in large quantities from producers
• break into smaller quantities to sell to retailers
• reduce producers transport costs

Question 5

4 channels of distribution:

Answer 5

Manufacturer———————————consumer

Manufacturer ——————— retailer

Manufacturer—wholesaler—retailer—consumer

Manu— agent—wholesaler—retailer—consumer

Question 6

Benefits of traditional distribution:

Answer 6

• customers can try on the products
• displays to attract customers
• help and advice on the spot
• enjoy shopping experience

Question 7

Benefits of online distribution:

Answer 7

• lower costs (due to not needing physical space)
• open 24/7
• customers from around the world

Question 8

Factors that influence distribution:

Answer 8

• speed
• distance
• cost
• type of product