1.3.4 Distribution

Question 1

What is distribution

Answer 1

Distribution refers to how the product gets to the customer

Question 2

What are agents and brokers and what are there jobs

Answer 2

These are people link buyers and sellers together snd operate

Question 3

What are Retailers

Answer 3

Provide customers with specialist service and give customers opportunities to buy

Question 4

What are wholesafers

Answer 4

Take bulk quantities from manufacturers and distribute them across a network of retailers, they break down bulk

Question 5

What is Chanels of distribution

Answer 5

The path a product or service will take on its way to the market

Question 6

What are some influences dstribution

Answer 6

Scope/scale-
Nature of the product
Control over promotion
Expextation of customers

Question 7

What is online distribution

Answer 7

Social trends: trend in direct ordering of profucts through the internet many companies using couriors